Transcreation | Jan-Florian Ege

transcreation.

Transform Your Brand Message Across European Markets

Not just translation, but cultural transformation that preserves your brand's voice while speaking directly to local audiences. Specialized transcreation, creative direction, and strategic consulting for brands ready to conquer Europe.

Specialized Services for European Markets

From cultural transcreation to strategic creative direction, every service is designed to help your brand succeed across diverse European audiences.

Transcreation Services

Transform your brand message across European markets with cultural precision and creative flair.

Cultural Adaptation
Brand Voice Preservation
Market Research
Legal Compliance

Creative Consulting

Innovation workshops and creative problem-solving for brands ready to think differently.

Innovation Workshops
Creative Audits
Process Optimization
Team Training

Smart Naming & Branding

Names with soul and story that work across borders and legal systems.

Brand Naming
Trademark Research
Cultural Testing
Domain Strategy

Creative Direction

Strategic creative leadership that bridges cultures while maintaining brand consistency.

Campaign Strategy
Creative Concepts
Brand Guidelines
Team Leadership

cases.

Challenge
Ensure consistent yet culturally adapted communication for hansgrohe's entire product range across international markets.
Solution
Managed complete transcreation of product communication, including name adaptation, emotional descriptions, and ensuring a consistent brand voice across all channels.
Result
Globally unified, locally relevant brand communication, strengthening hansgrohe's premium positioning and product appeal worldwide.

Challenge
Provide rapid, precise transcreation solutions for diverse international clients entering the German market.
Solution
Executed multiple projects: transcreated market entry campaigns (Kenter), redeveloped TV spots (Revitive), provided cultural consulting and claim optimization (Heidepark), and crafted lyrical website content (Italian 5-star hotel).
Result
Successful, culturally appropriate market launches and website relaunches, demonstrating deep understanding of cultural nuances.

Challenge
Simplify complex technical features of appliances into clear explainer videos for the German market, adapting from English, French, and Dutch sources.
Solution
Acted as "Creative Interpreter," transforming core messages into simple German narratives, precisely aligning text with video timing.
Result
Clear, concise explainer videos that effectively convey technical benefits, reinforcing brand quality and user-friendliness.

Challenge
Adapt a 360-degree US campaign for the DACH market, ensuring cultural resonance and precise synchronization for TV/audio.
Solution
Led German transcreation, redeveloping headlines, adapting visuals, and managing timing for authentic impact.
Result
Seamless, culturally resonant campaign presence, strengthening brand trust and identification in the DACH region.

Cretin! So you don't trust my taste in wine?

Better don´t bring wine to an invitation in France.

Problem with our social security system, stranger?

Better don´t visit people announced in Germany.

Problem with our social security system, stranger?

Better don´t complain alcohol prices Norway

• Cultural Complexity
• Legal Requirements
• GDPR, advertising standards, trademark laws
• Market Maturity
• Sophisticated audiences with high expectations
• Brand Consistency
• Maintaining unity while allowing local relevance

Why European Markets Need Specialists

From Copywriter to
cultural Market Specialist

After years as a classical copywriter and creative director, I discovered something crucial: the best campaigns fail when they can't bridge cultures. That's why I specialized in transcreation and cultural adaptation for European markets.

Today, I help brands navigate the complex landscape of European marketing, where a single campaign must resonate with audiences from Stockholm to Seville, while maintaining legal compliance and brand consistency.

My approach combines strategic thinking with cultural intuition, ensuring your message doesn't just translate—it transforms and thrives in each market.